23th July 2014
Daisy Knights has designed a bespoke bicycle collection for Leuka with 100% of the profit donated to the charity.
Daisy Knights is fast building a reputation as one of the brightest stars in the fashion industry. Since graduating from Central Saint Martins she’s established a trusted British brand with a cult following, won Cosmo’s Woman of the Year award, and now she’s turning her hand to fundraising.
“My friend was cycling from London to Paris for Leuka – she asked me to sponsor her and I said: “no, I don’t want to sponsor you – I want to join in.” I couldn’t make the dates, so created a collection of jewellery instead. 100% of profits go to Leuka and the design is based on one of my best selling items – so, with the Tour de France and increased popularity of cycling, I’m hoping we’ll raise a lot of money.
Supporting Leuka is an amazing thing to be part of, my father was a doctor and he died from cancer, so it’s really important for me to be able to donate my skills and raise awareness with my clients. I believe that funding medical research and supporting young scientists is critical for new discoveries to be made.
I’m a trained silversmith and make a lot of the jewellery myself – my dad did it as a hobby and taught me when I was 11 years old. I went on to study Jewellery Design at Central Saint Martins in London. I always have a sketchbook and camera with me and I’m always on the look out for inspiration – it could be an unusual crack in the pavement or something I’ve seen at a museum.
Jewellery is one of the few industries we have left in the UK and there’s a jewellery quarter in Birmingham where I work with a team of very talented craftsmen. They are quite traditional but I think they enjoy making my designs – at the moment I’m making some shoe jewellery – they find it hilarious.
Two years ago I won the Cosmo Ultimate Woman in Fashion and Beauty Award. My dad died two weeks later. I was so pleased that he got to see me being recognised for my work – I remember him showing off to the nurses in hospital, he was so proud and I know he would be proud that I’m using my talent to raise funds for Leuka.”